The thoughts on our visualisations were that:
– The SketchUp model walkthrough was effective in being the 'spatial' half of the visualisation
– The type-overplayed renders lost a bit of what made it originally so successful
• The materiality of the surface the type was projected onto and the glow of this
• The skewed, imperfections of the type when projected onto the surfaces
The 'perfection' of the type on the surface through using After Effects meant that these things were lost in the process.
